Make your website faster by compressing and lazy-loading images, enabling caching and a CDN, minifying and deferring code, reducing plugins and third-party scripts, and improving hosting. These steps directly improve Core Web Vitals, which affect both rankings and conversions.
Why speed matters
Slow sites lose rankings and visitors — speed is both an SEO and a conversion factor.
The checklist
Compress and lazy-load images, enable caching and a CDN, minify and defer JS/CSS, cut unused plugins and scripts, and upgrade hosting if needed.
Measuring it
Test Core Web Vitals (LCP, CLS, INP), fix the biggest offenders first, and re-test.
Common mistakes
Huge unoptimized images, too many plugins, and render-blocking scripts.
When to call a professional
If you've tried the basics and it's still slow, a deeper audit finds the bottleneck.
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Need help fixing this?
Tell me your site and the problem. I'll review it and send back a prioritized action list.
Frequently asked questions
Usually large images, too many scripts/plugins, no caching, or slow hosting.
Google's metrics for loading (LCP), stability (CLS), and responsiveness (INP).
Yes — Core Web Vitals are a ranking factor and affect conversions.
Yes — speed optimization is part of every build and a standalone service.